SiriusXM to Air International "Life Ball 2012" Special
2012 JUN 20 (VerticalNews) -- By a News Reporter-Staff News Editor at Telecommunications Weekly -- Sirius XM Radio (Nasdaq: SIRI) announced that it will bring the glitz, glamour and global fundraising efforts of Life Ball--Europe's biggest AIDS charity event celebrating its 20th anniversary this year--to millions of listeners across the country on an exclusive special airing on 24/7 LGBT channel SiriusXM OutQ.
SiriusXM's Lance Bass and Frank DeCaro attended the 3-day event in Vienna May 18-20, and will serve as hosts of "SiriusXM OutQ presents Life Ball," offering listeners a VIP pass to one of the world's most extravagant, exclusive charitable events. "SiriusXM OutQ presents Life Ball" will air on Saturday, June 2 from 3:00 - 6:00 pm ET on SiriusXM OutQ ch. 108. The special will feature an audio diary of Bass and DeCaro's adventures--from their star-studded flight from New York to Vienna to the opening ceremonies held at Vienna's City Hall and City Hall Square--which was attended by over 40,000 people-- to the late night invitation-only extravagant costume ball.
"SiriusXM OutQ presents Life Ball" will feature content including the annual Life Ball fashion show, produced this year by Vogue Italia and featuring Lance Bass; former President Bill Clinton's annual speech given on behalf of his William J. Clinton Foundation; remarks from actress Milla Jovovich; performances by Scissor Sisters, Jon Secada, Deborah Cox and Cheyenne Jackson; DJ sets from Jake Shears of Scissor Sisters and the presentation of the Crystal of Hope by Antonio Banderas and Naomi Campbell.
"Life Ball has become one of the largest fundraisers to raise awareness and money for the fight against HIV/AIDS," said Scott Greenstein, President and Chief Content Officer, SiriusXM. "Life Ball mixes the worlds of politics, celebrity, fashion and fundraising for this very important cause and we are honored to bring it to our millions of listeners. 'SiriusXM OutQ presents Life Ball' will transport listeners into the heart of the event and this important cause."
"We are especially pleased, that Life Ball on its 20th anniversary will be broadcast on radio in the United States on SiriusXM," said Gery Keszler, organizer of Life Ball and chairman of AIDS LIFE. "Reaching an even wider audience is essential in the global fight againstHIV and AIDS and we would like to thank SiriusXM for this great opportunity."
"SiriusXM OutQ presents Life Ball" also includes interviews with Gery Keszler, supermodel Paulina Porizkova, Deborah Cox, Jon Secada, Scissor Sisters' Jake Shears, actor/recording artist Cheyenne Jackson; Heatherette designer Richie Rich, nightlife queens Susanne Bartsch and Amanda Lepore, Charlie Chaplin's granddaughter Kiera and many others.
Encore presentations of "SiriusXM OutQ presents Life Ball" will air on June 2 from 6:00 - 9:00 pm ET and on Sunday, June 3 from 6:00 - 9:00 pm ET on SiriusXM OutQ.
For more information, visit www.siriusxm.com.
Keywords for this news article include: Politics, Sirius Xm Radio.
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